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Sunday, March 7, 2010

Brilliant display of management skill at 'Le Melange' LPU's Annual Management Fest

Lovely Professional University organized its annual Management Fest 'Le Melange' , which saw participation of management students from fourteen well-reputed B-Schools of the country, apart from the host University. The two day fest featured the best of management students on the count of leadership qualities, organizational skill, planning capabilities,innovative approach and creative aptitude. An estimated 200 students contested 18 various events which brought to fore various aspects of management studies in a creative way.

Various aspects of management like strategy formulation, brand building, marketing skills, financial planning etc were upheld by students through the competition events. In the B-Plan Contest, innovative business ideas were put forward by students and management concepts were illustrated in Role Play contest. Contests for Logo Designing, Ad- Designing and Tag Line Making saw students exhibiting their creative skills in brand management, whereas events on Creative Marketing, Simulation and Strategy Formulation highlighted the core attributes of management sciences. There were contests in shape of Case Analysis, Debate and Information Analysis; wherein the contesting groups deliberated their views on a given business problem. The essay competition showed the grasp of competing students on burning issues of management world. In face painting competition, students highlighted issues of global relevance through painted looks. Many other events were organized, emphasizing the various facets of management practices.

Apart from the contests, there were a number of stalls featuring customer services, fun games, eatables etc. The cultural program in the evening was a major attraction for both the days, as artists enthralled the audience with a splendid display of Indian and Western art forms. Ali Hader, a participant from a Meerut based college told that he got a great exposure through the fest and interactions with the students and teachers of other institutions added immensely to the radiance of his personality. He stated that such practical oriented programs should be organized with a higher frequency with mutual arrangements and common understanding among various B-Schools of the country and , later on with International Universities also.

At the award presentation ceremony, Shri Ashok Mittal, Chancellor-LPU stressed the need of smart and able managers to take the country to higher levels of growth and prosperity. He said, The world over, the business managers are determining the course of development helping in eradicating poverty, unemployment and corruption. They have a major role to play, as time progresses. The managers of today, are bound to be the leaders of tomorrow. In the backdrop of this reality, the management students of today need to gear up for their extended roles of tomorrow. Among others present at the fest were Dr. Vijay Gupta (VC -LPU), Mrs. Rashmi Mittal (Executive Dean-LPU), Er. HR Singla (Director General-LPU) and Dr. Sanjay Modi (Senior Dean, LSB).The epilogue of the Fest witnessed a great evening of rhyme and rhythm through applauding performances of cultural activities by the students of LPU to make it a real Le Mélange.

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